RODAN + FIELDS regimen campaigns

Lead Designer

R+F launched a series of campaigns designed to deepen engagement and reintroduce its product regimens to new audiences.

Goal:
To reposition each regimen with clarity and energy, making the products intuitive, accessible, and compelling for both new and existing customers.

My role:
I led design and production across all campaign touchpoints, including custom interactive PR boxes for influencers, printed inserts, consultant-ready social assets, and homepage banners.

Senior Designer & Art Director who oversaw projects: Lichun Ho & Emily Mann // Creative Director: Emily Zuckerman

INFLUENCER BOX

These custom boxes integrated an LCD screen and pull-out tray. In close remote collaboration with the vendor, I reviewed proofs and tested colors and materials to ensure production aligned with marketing goals and design intent.

PRODUCT INSERT

Printed inserts were placed in each corresponding regimen box. They described each product in detail and were aimed to increase consumer engagement.