RODAN + FIELDS comprehensive campaigns

Lead Designer

R+F launched several campaigns to increase engagement with their regimens. My role and goals:

  • Design: interactive boxes that housed two regimens that would be sent to influencers; printed cards that would be included in the boxes; social assets that consultants would share with their networks; and homepage banners.

  • Re-introduce each regimen to a new audience and make each product easy for the customer to understand.

  • Closely adhere to our style/brand guide

Senior Designer & Art Director who oversaw projects: Lichun Ho & Emily Mann // Creative Director: Emily Zuckerman

Influencer content

Influencer content

INFLUENCER BOX

These custom boxes included an LCD screen and a pull-out tray. The vendor and I worked on this project together remotely, including testing and verifying colors and materials.

Top of box

Interior of box (tray)

Drawer with cavities for product

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Top of box

Interior of box (tray)

Drawer with cavities which held product

PRODUCT INSERT

Printed inserts were placed in each corresponding regimen box. They described each product in detail and were aimed to increase consumer engagement.

FIELD ASSETS

R+F consultants shared these digital assets on their social media accounts to sell R+F products.

REGIMEN HOMEPAGE BANNERS

Homepage banners gave consumers a quick overview of R+F’s award-winning regimens.