LIMITED EDITION ROSE GOLD COLLECTION

From concept to completion, I designed banners for Hydro Flask’s Amazon storefront and paid ads. Initially, we presented several concepts, until we landed on the final idea below. The goals of this launch were to:

• Showcase two new colors for two products in HF’s assortment.

• Communicate that they were limited edition and sold only on Amazon and Whole Foods.

• Create a visually appealing design that would motivate customers to purchase

NONSTOP COLOR

A new product assortment that featured seamless color from top to bottom.

• Using Hydro Flask’s toolkit as a starting point, I designed several concepts with the Creative Team for paid ads and print retail until we landed on the concepts below.

• Per client feedback: for ads, we focused on styled product shots. For printed retail, we used model shots as the focal point.

TRAVEL BOTTLE (NEW SIZES)

Ads announcing new size drops of Hydro Flask’s Travel Bottles.