hydro flask SPRING 2025 CAMPAIGNS
Lead Designer (as a contractor at Iron Creative)
LIMITED EDITION ROSE GOLD COLLECTION
From concept to completion, I designed cohesive imagery for Hydro Flask’s Amazon storefront and paid ads. We presented several concepts to the client until we landed on the final idea below. The goals of this launch were to:
Showcase two new colors for two products in HF’s assortment.
Communicate that they were limited edition and sold only on Amazon and Whole Foods.
Create a visually appealing design that would motivate customers to purchase
Amazon storefront carousel imagery
Paid ads
NONSTOP COLOR
A new product assortment that featured seamless color from top to bottom.
Using Hydro Flask’s toolkit as a starting point, we designed several concepts for paid ads and print retail as a team.
I prepared art for presentation, finalized designs, and did all production work.
Per client feedback: for ads, we focused on styled product shots. For printed retail, we used model shots as the focal point.
All photography property of Hydro Flask