fāTH SKINCARE HOLIDAY campaigns

Lead Designer // Art Director

Led all design and production for FāTH's holiday campaigns, introducing the luxury clean beauty brand and its hero product, The Mage Oil, to new and returning customers.

BESPOKE NEW ENGLAND

FāTH collaborated with local jewelry designer We Dream of Colour on a campaign called “Bespoke New England”, which showcased The Mage Oil and a beautiful pair of earrings.

  • Collaborated directly with a printer to design a custom box within a two-week timeline and limited budget, reflecting the brands' shared botanical heritage.

  • Custom box consisted of three components and featured gold foil on top.

Photo art direction and illustration on inside lid: Jen Freedson.

 

BESPOKE NEW ENGLAND DIGITAL

Teased the collaboration about a week before the launch, and followed the launch with a giveaway and last chance assets.

Photo art direction: Jen Freedson.

 

Prospecting paid ad

Teaser email

Launch email

CYBER MONDAY ADS + EMAILS

Cyber Monday assets tied in the earrings that were included in the Bespoke New England box.

Photo art direction: Jen Freedson.

Paid ad

Early Access email

Launch email

All art and photography property of FāTH // Photography: Mark Spooner