fāTH SKINCARE HOLIDAY campaigns

Lead Designer // Art Director

FāTH is a luxury small-batch skincare brand. Its 2022 holiday campaign aimed to introduce the brand and its key product, The Mage Oil, to new customers and reconnect with past buyers.

BESPOKE NEW ENGLAND

FāTH collaborated with local jewelry designer We Dream of Colour on a campaign called “Bespoke New England”, which showcased The Mage Oil and a beautiful pair of earrings.

  • With two weeks and a tight budget, I worked directly with a printer to design a custom box that captured the brands’ shared backgrounds and botanical story.

  • The box consisted of three parts and featured gold foil on top.

Photo art direction and illustration on inside lid: Jen Freedson.

 

BESPOKE NEW ENGLAND DIGITAL

We teased the collaboration about a week before the launch, and followed the launch with a giveaway and last chance assets.

Photo art direction: Jen Freedson.

 

Prospecting paid ad

Teaser email

Launch email

CYBER MONDAY ADS + EMAILS

Our Cyber Monday assets tied in the earrings that were included in the Bespoke New England box.

Photo art direction: Jen Freedson.

Paid ad

Early Access email

Launch email

All art and photography property of FāTH // Photography: Mark Spooner