fāTH SKINCARE HOLIDAY campaigns
Lead Designer // Art Director
FāTH, a luxury clean beauty brand, launched holiday campaigns in 2022 aimed to introduce the brand and its key product, The Mage Oil, to new customers and reconnect with past buyers. I owned all the design and production work for all the projects featured on this page.
BESPOKE NEW ENGLAND
FāTH collaborated with local jewelry designer We Dream of Colour on a campaign called “Bespoke New England”, which showcased The Mage Oil and a beautiful pair of earrings.
With two weeks and a tight budget, I worked directly with a printer to design a custom box that captured the brands’ shared backgrounds and botanical story.
The box consisted of three parts and featured gold foil on top.
Photo art direction and illustration on inside lid: Jen Freedson.
BESPOKE NEW ENGLAND DIGITAL
We teased the collaboration about a week before the launch, and followed the launch with a giveaway and last chance assets.
Photo art direction: Jen Freedson.
Prospecting paid ad
Teaser email
Launch email
CYBER MONDAY ADS + EMAILS
Our Cyber Monday assets tied in the earrings that were included in the Bespoke New England box.
Photo art direction: Jen Freedson.
Paid ad
Early Access email
Launch email
All art and photography property of FāTH // Photography: Mark Spooner