FāTH x GOOP LAUNCH

Lead Designer // Art Director

Designed all marketing and press deliverables for FāTH’s product launch of its core products on goop.com.

Used existing photography and logos to tell the brand story to a new audience with an accelerated 2–3 week timeline for design and production.

ADS (Launch Campaigns + Testimonials)

Launch: hero ad

Launch: model ad

Launch: The Mage Oil (FāTH hero product) ad

Goop editor testimonial ad

SOCIAL + EMAIL

Instagram grid

Goop editor press email

WWD editor press email

All art and product photography property of FāTH